Inside Stuff: Build-A-Bear Bonus Club — GoDo Discovery Co.

Give Build-A-Bear’s Bonus Club a name and brand that compliments, yet stands out from the Build-A-Bear Workshop brand to engage members. First we named and branded the club with a true insider tone. Then created a playbook that took the brand across three disciplines: Who We Are, How We Connect and

Build-A-Bear® - Shop Stuffed Animals, Plush, and Teddy Bears

Build-A-Bear® - Shop Stuffed Animals, Plush, and Teddy Bears

Build-A-Bear Promotion Descends Into Hellish Chaos

Inside Stuff: Build-A-Bear Bonus Club — GoDo Discovery Co.

Bonus Club FAQ

Inside Stuff: Build-A-Bear Bonus Club — GoDo Discovery Co.

Build-A-Bear® - Shop Stuffed Animals, Plush, and Teddy Bears

Build-A-Bear: The Bear Cave — GoDo Discovery Co.

Sites-buildabear-us-Site

Build-A-Bear isn't just a store anymore

Inside Stuff: Build-A-Bear Bonus Club — GoDo Discovery Co.

Bonus Club FAQ